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Research on toursim & property web sites - 18/05/2007
A recent research project conducted by Ian Kruger, on South African tourism websites show that websites are under-performing in all areas!. Things such as having a web address that closely matches the name of the company, or ensuring that the name of the company can get a top listing on a Google search, are fairly simple improvements that can be made. Businesses should be following the Search Engine Optimisation approach," he says. Further he says: "that few South African sites offer much functionality – in essence, the sites are geared to provide information about the product or service but not much else. Airline sites allow for transactions to take place, and this is a goal many more sites should be aiming for, even if the transaction is completed offline. This in thought of the upcoming 2010 FIFA World Cup. Namibian business's involved in the tourism industry - such as Lodges, Estate Agents, Catering, Transport, Tours, etc, should also take into consideration the potential clients the FIFA World Cup in South Africa could bring. There will be a significant amount of visitors that will not only visit for the World Cup, but also to make use of the country's and it's neighbouring country infrastructure, Namibia being a favourite!. Keeping in mind that a large amount of visitors will make use of the internet to reserve accomodation, transport, tours and such, having your website up-to-date and easily accessible is a must. Kruger goes on to say that another element of the experience is that a website will hold a user for far longer and create loyalty if it offers connections to various other useful or interesting sites. A further important pointer for tourism websites is that access to information about rates and charges should not be hidden. A summary of the research and more info is available at their web site
