This is the name that identifies a website. Naming a site after its domain name is important, for the simple reason that when people think of your website, they'll think of it by name. If your name is also your URL, they'll automatically know where to go. In the modern world of the Internet, where people automatically turn to the Web for information, it pays to have a domain name that reflects your site or business. A domain name uniquely identifies a website. Typing a domain name (also called a URL) into your browser allows you to visit that site.

One unique domain name can be used as a company's web address and for its email addresses. Domains are much more than just names typed into a web browser. Your domain name is how the world will think of you and your business. It's part of your brand and your marketing plan. You can have multiple domains that each relate to some aspect of your business.

One of the most popular reasons to have a domain name is to have personalized email, either for your business or for personal reasons. An email is a unique address, followed by your domain name, such as "sales@yourcompany.com" or "info@yourcompany.com." You can often create multiple email addresses for each domain you own, so that each member of your company has their own address.

Your domain name is the center of your Internet identity. So what type of things should you take into consideration when choosing the name that will represent you or your business on the Web? 5 handy tips:

1. Keep it short
Where some places allow you to register a name with up to 63 characters, long names are harder to remember and type into a Web browser.

2. Put two words together
Combinations of short words often work well. For example, you could add "mobile" or "warehouse" as a second word to make it sound like your business includes a wide range of products or services.

3. Dot What?
There are many different extensions available. For businesses, we recommend Using the .com or .net extensions. There are now many alternatives to using .com and .net extensions in your domain name.

4. Search Engine Keywords
If you want search engines to drive traffic to your Website, be sure that your domain name has one or more of your most important keywords to help you get a good ranking on those search terms.

5. Ask your colleges
When you have settled on several available names, see what your friends and clients have to say. A name that may make perfect sense to you may be too hard for other people to remember.